Fighting back against fierce competition from the likes of the iPhone and BlackBerry, Motorola is said to be performing well in the smartphone market once more.
The phone company has altered its approach to business – gone are the days of relying on one product to carry it through, such as the RAZR range, and here are the days of multiple products.
Motorola has announced it will launch 20 new mobile phones in 2010, and most of them will run on Google’s Android OS.
Commenting on the new strategy, Tom Satchwell, Motorola marketing director said: “Winding back the clocks, it’s amazing to see the success we had with the RAZR. I was in charge of the launch in Europe, and we’ve had many case studies on that phone. It still makes the headlines today. But Motorola as a business has changed since Sanjay [Jha, co-chief executive] stepped in 18 months ago.”
And speaking of firms which rely on a flagship handset, incredibly the Motorola DEXT handset outsold the iPhone in its first 74 days – Apple sold 1 million iPhones whereas Motorola sold 1.05 million DEXTs, according to Flurry Analytics.
It’s little wonder then that Mr Satchwell is happy with the DEXT’s performance, saying: “We are very pleased with the response to the Dext and Milestone. We are picking up pace in the market and are proving to be a strong competitor.”
You can find out more about the turn-around of Motorola, over at Mobile News.
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