The own-branded, Android-based smartphone, the Orange Boston is currently available in Spain and will launch in the UK in June.*
The device is affordable, anticipated to be available in the UK for around £15 a month – keep an eye on our Orange Boston deals for further details.* Considering the price tag, the Boston offers you a lot.
With a 3.2 inch touchscreen, the phone has support for Wi-Fi and GPS so you can browse online, access social networking sites like Facebook and Twitter, and navigate your way more easily. Among the features are a 5-megapixel camera, a 3.5 mm audio connector and a microSD card slot for increasing the internal memory space. And of course, being an Android phone means it comes with an array of Google apps such as Google Maps, Google Search, Google Talk and YouTube.
The Orange Boston is part of Orange’s plans to increase its portfolio of smartphones. By 2013, the company wants 50% of its portfolio to be smartphones and for this growth to be driven by affordable handsets. At the moment, only 15% of Orange’s portfolio consists of smartphones.
Speaking to Mobile, Patrick Remy, Orange device chief, said: “We have seen a dramatic growth in smartphones. In 2009, 15% of all devices were smartphones and this will double in 2010 to one third of devices. We expect this figure to grow to 50% by 2013.”
He added: “We had noticed that there was only one in ten customers doing that but we thought it had potential for the majority of our customers. We worked on defining segments and matching the devices with the right services and tariffs in 2009 and we were happy with the results. One of the key elements for success is we have not compromised on the quality. We are working on a handset for the UK – this will launch in summer.”
*[UPDATE- The Orange Boston will not be released in the UK, as it is to be released only in Spain. The UK will be able to enjoy two similar, but as-yet unannounced handsets from Orange later this year.]
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