The latest iPhone has boosted Apple’s market share thanks to incredible sales during October.
The iPhone 4S accounted for 42.8% of all mobile phone sales last month, increasing the company’s market share to 27.8%.
Data provided by Kantar Worldpanel ComTech highlights that over the past year, Apple’s share of sales have varied from 20.8% to 18.5%, before increasing to 27.8% in the past 3 months.
This represents a year-on-year increase in market share of 2.8%, rising from 25% to 27.8%.
The recent increase was down to the success of the iPhone 4S, which was only released in early October. The iPhone grabbed 42.8% of the total sales last month, whereas Android accounted for 35% in October.
A massive proportion (75%) of these sales came from existing Apple customers, who upgraded to the Siri-enabled iPhone. However, only 14% of the upgrades were from iPhone 4 to iPhone 4S models.
Dominic Sunnebo, global consumer insight director, said: “While unwavering loyalty is clearly great news for Apple, it is likely to be a relief for other smartphone operators. With Apple predominantly driving sales from within its existing customer base, it leaves the field wide open for the likes of Nokia, BlackBerry, Samsung and HTC to focus on converting the remaining 29 million adults who don’t yet have a smartphone to their brand.”
Apple wasn’t the only company to do well on a year-on-year basis, although many struggled to hold onto their share of the market – Android’s share increased by 11.8% to a 46% share, and Windows Phone 7 rose by 0.8% to 1%. However, Symbian’s share dropped by 10.2% to 3.9% and BlackBerry dipped by 1.3% to 19.6%.
During the last 12 weeks, smartphones made up 69.8% of all mobile phone sales, meaning that 44.8% of the UK population has a smartphone. In other recent research, it is estimated that by 2016 90.8% of all mobile sales in the UK will be for smartphones.
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