To celebrate the “clear differences” between the two brands, T-Mobile and Orange, Everything Everywhere is launching new campaigns in early February.
Each will emphasise the network’s particular strength – for T-Mobile, this is “brilliant value”, whereas Orange “goes that extra mile to give customers more”. The campaigns are set to run throughout 2012.
Commenting on the new marketing initiative, Spencer McHugh, brand director for Everything Everywhere said: “We are extremely proud and privileged to be running two of Britain’s most famous brands – T-Mobile standing for brilliant value for money, and Orange showing it goes the extra mile to offer customers more. Our assault on the market is underpinned by ensuring our two campaigns are distinct, and relate directly to the needs of the two customer bases”.
T-Mobile’s campaign is about “celebrating all things British” and so it’s hardly surprising it begins with the first of a so-called “What Britain loves” advert. Focusing on the newly-unveiled Full Monty monthly plan which gives you unlimited data, calls and texts, the advert is set in a village and shows an eclectic gathering all celebrating the new tariff.
You can check out the advert in the video below, and don’t forget to share your views on it with us.
Of course, this T-Mobile ad has a lot to live up to after the network scooped the number one spot for its 2011 advert for being the most watched online.
Meanwhile, Orange’s campaign features a “team of magical ninjas” – to highlight the fact the network is always there when needed. For example, there are Swapables on the Panther plan which gives you free apps each month, including for Sky Sports mobile TV and The Times. Introduced last month, these apps can be changed monthly with 12 different ones available.