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Wave Goodbye To Sony Ericsson and Say Hello To Sony Mobile Communications

February 16th, 2012 by Caroline

The buyout of Ericsson by Sony has been officially completed, it was announced today – Sony and Ericsson have gone their separate ways and the company is now called Sony Mobile Communications.

Sony has bought out Ericsson’s 50% share of the mobile communications company, in a €1.05 billion / £870 million deal unveiled last October. Sony is now in full control of the business and has renamed it Sony Mobile Communications.

This means there will be no more devices released with the Sony Ericsson branding, but solely Sony instead. The first of these Sony Xperia next-generation gadgets is the Sony Xperia S, which was introduced during CES last month.

With a distinctive strip underlying its impressively high-resolution 4.3-inch display, the Xperia S boasts a wealth of premium specs to match its exterior – including a 1.5GHz dual-core chip, 12-megapixel camera, NFC technology, PlayStation certification and 32GB of inbuilt storage.

Sony is no doubt hoping this Xperia model without the Ericsson moniker will prove as popular as the Sony Ericsson Xperia phones when it lands. Four SE Xperia handsets have just been given an iF design award 2012, after all.

Plus, the Xperia S won’t be on its lonesome for long as Sony has plans to expand its Xperia NXT range.

The Xperia U phone recently leaked and is anticipated to materialise at MWC 2012. This Sony Xperia smartphone is similar in design to the S, but built on a smaller scale with a 3.5-inch display, 1GHz dual-core processor and 5-megapixel camera.

Sony has also sent out press invites for Mobile World Congress later this month, enticing us to “find out what’s new and what’s next”. So we expect a number of new Sony Xperia phones to be unveiled during this upcoming event in Barcelona.


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