The social network site Facebook is accessed by users more from their handsets than their computers, a new report highlights.
The comScore Mobile Metrix 2.0 report reveals that the average amount of time spent on Facebook via a smartphone in March 2012 was 441 minutes – or 7 hours, 21 minutes. This compares to 391 minutes or 6 hours and 31 minutes spent using the website from a computer.
According to Facebook, “If users increasingly access mobile products as a substitute for access through personal computers and if we are unable to successfully implement monetization strategies for our mobile users, our financial performance and ability to grow revenue would be negatively affected.”
Facebook was the most-accessed social network site from mobile phones in March, with rival sites keeping users entertained for fewer minutes on average. For Twitter, it was 114 minutes on average, Foursquare 145.6 and LinkedIn 12.9 minutes.
Overall, Facebook came second in the number of unique visitors during the month, with 78 million hits. Google Sites came top with almost 94 million unique visitors. Next in line were Yahoo! Sites with 66.2 million and Amazon Sites with 44 million.
The majority of users accessed Facebook and other websites through an app rather than a browser. For Facebook, 80% of users accessed the site through an app compared to 20% through a browser.
Social networking integration is among the key features that people look for in a new smartphone, and the latest report reveals just how popular it is to access Facebook on the move. It’s no wonder that there are rumours currently doing the rounds that Facebook is planning its own-branded smartphone – and we already have Facebook enhanced phones like the HTC ChaCha.
Do you access Facebook more from your mobile or from your computer?