Kays mobile phone deals & offers on contract

Kays is an online and catalogue based mail order company with a corporate history that dates back to the 18th century. As a mail order catalogue Kays enjoyed enormous popularity throughout the 1970s and 1980s and is still one of the most widely subscribed to mail order catalogues in the UK. The 21st century saw a successful transfer of the business model online, and also a merger of the Kays brand with the popular high street store Littlewoods.

The merger saw the two companies forming the Shop Direct Group, which is the largest mail order company and one of the biggest online retailers within the UK. Shop Direct´s other brands include Great Universal, Marshall Ward and the recently acquired Woolworths franchise. While primarily operating online, Shop Direct still retains a number of stores across the country belonging to the Littlewoods brand. Being a largely online enterprise means that Shop Direct can make savings through lower overheads that provides them with a competitive advantage over high street retailers.

The Kays website follows much in the same vein as their popular catalogue, selling an extensive range of clothing, homewares and many other products including jewellery and home electronics. A large part of Kays enormous popularity in previous decades was due in part to their offering their customers the option of paying for items in instalments. This service is still provided by Kays online and means that more expensive items can be purchased now and paid for over the course of several months, usually interest free. This is a great way to buy if you see something you really like but it costs more than you are willing or able to pay out in one go. Customers shopping with Kays also benefit from free delivery on all items, helping you to save even more money.