BlackBerry manufacturer Research in Motion has seen a dwindling market share in the past few years due to its core professional consumer base switching to rivals like the iPhone and so it has invested a lot of time and money in developing a more up to date operating system to compete with iOS and Android.
Until now RIM has taken the Apple approach of a closed hardware/software strategy, using its own exclusive operating system for its phones. New reports are now suggesting that RIM may look to emulate the success and rapid growth of Google’s Android by licensing its new BB10 operating system to other manufacturers.
The main company that RIM have been considering is Samsung, although the Korean company is unlikely to go along with the proposal as it already supports three separate operating systems on its phones (Android, Windows Phone and Bada).
Meanwhile, Google is apparently considering heading in the other direction. Its approach with Android has always been to license it out freely to a wide range of manufacturers but after the company’s takeover of Motorola there is some suggestion that Google may be planning a line of Google phones, with a closed hardware/software design similar to the iPhone.
Needless to say, such a move would not go down well with current Android manufacturers like Samsung, Sony and HTC. Who knows, if these rumours turns out to be true, Samsung may just be interested in that business proposal from RIM after all.