A recent survey has revealed the next-generation iPhone is practically guaranteed to be a hit when it lands this autumn.
Piper Jaffray analyst Gene Munster surveyed 400 consumers and discovered that a whopping 65% plan to buy an iPhone as their next phone – and of these, an incredible 51% said they are definitely waiting for the iPhone 5.
In addition to going some way towards answering our question about what many of the hundreds of thousands of iPhone 4 owners whose contracts are coming to an end will do next (i.e. wait for the next iPhone), the survey highlights the loyalty Apple users feel for the brand.
Munster’s survey found that 94.2% of iPhone users intend to buy another iPhone as their next phone.
If these findings translate to the overall population, sales of the iPhone 5 could be record breaking. Munster believes his survey implies that as many as 80 million iPhone 5 sales are already “in the bag”.
In a research note on Tuesday, Munster wrote: “We believe this suggests that as much as 50% of our estimated iPhone units for FY13 are in the bag (~170 million iPhone users x 94% re-buy x 51% iPhone 5 planned purchase).”
In turn, Munster forecasts that the record-breaking sales of the next iPhone should boost Apple’s share of the smartphone market from its current low 20% claim to a share in the low 30% range.
A recent Reuters poll revealed that Samsung is surging ahead of Apple in the smartphone market thanks to strong demand for its flagship model, the Galaxy S3 – but if the iPhone 5 is as popular as it’s predicted to be when it launches later this year, Apple should be able to shorten this gap.
[Source: Business Insider]